Whether your brand is pre-launch or facing generic competition, achieving your medical marketing objectives will benefit from the combined skills and applied creativity of mXm.
Effective and empathetic association with respected opinion leaders and third-party endorsement can provide direct benefits that cannot be gained through other activities. Opinion leaders and product advocates can provide valuable information, practical advice and reassurance on the use of your product to medical professionals.
mXm can assist with KOL identification and engagement, act as your 'ambassador', and ensure your relationship with external partners will be enhanced by any collaboration.
If you are planning to hold an Advisory Board or Expert Working Group, mXm will work alongside your team to identify the faculty and develop an agenda that ensures that you are able to utilise the day effectively. Depending on your requirements, we can also provide on-site support and a Medical Writer to capture the key outputs from the meeting.
Is the process of congress abstract/poster writing and submission taking up too much of your own time? Do you need assistance in preparing a full publication plan for your brand? We can help!
mXm consistently prepares and prints hundreds of scientific posters for congresses around the world in a range of therapy areas. We can assist local authors, affiliates and global teams with both the writing of congress materials and also in navigating the process for submission. Our comprehensive service also includes artworking, printing and delivery of posters.
From Phase II to Phase IV and beyond, mXm can also help you plan and deliver your publication strategy. Whether it is a primary manuscript, review paper or a supplement, our highly experienced Editorial Team will help maximise the appropriate communication avenues.
"I am very happy with the article and I'm sure all my colleagues feel the same. Congratulations and many thanks!"
"Thank you for the recent draft of the paper, which is really worth reading!"
"Thank you very much for your great work on this project.
Not only timelines have been kept, but I really think these are excellent papers."
"You have been excellent throughout this process and I would be delighted to work with you again."
Whether the task ahead is a company-sponsored closed event, or a 2,000 delegate international symposium – mXm has successfully planned and delivered highly impactful events around the world.
Our extensive experience includes an 800 delegate, 45 faculty meeting in eight different languages, satellite link-ups between parallel speaker panels across the world, MasterClass Workshops and Case Study Forums.
2015 saw us successfully deliver a series of Psychiatry meetings, attended by around 1,000 delegates from across the UK, and we also added to our portfolio a number of national and international symposia covering a wide range of other therapy areas.
Based on your specific needs, mXm can offer you appropriate support that includes developing the agenda, selecting an appropriate faculty, and liaising with speakers to provide any editorial assistance they may require for their presentations. Our senior staff and audio-visual technicians will then ensure that the event itself runs smoothly on-site.
"I thought I would take this opportunity to thank the team at mXm for your excellent work with the pilot. You made this project a joy to lead!"
"You have been professional, flexible and extremely well organised to help us to deliver this meeting."
"Above that – you have been fun to spend time with! (a trait which should not be underestimated in business)."
"You managed to understand our needs, in such a way that, we had confidence in you from the start and you managed to exceed our expectations."
"I just want to communicate how it has been great working with mXm. We took on a mammoth task which we knew from the outset. Thank you all for your patience and professionalism, and your coolness under pressure at times kept the whole programme on the road."
"Thanks to all the team at mXm for all your hard work on the meetings and workshops. It was well organised and you must all have worked your socks off before the meetings and during the two weeks of roadshows."
In 2014, Sunovion Pharmaceuticals Europe launched a new antipsychotic into a cost-sensitive market of well-established brands and increasing generic pressure. mXm assisted Sunovion to successfully hold a series of 11 meetings across the UK over 2014-2015 reaching over 1,200 senior psychiatrists and Mental Health Pharmacists.
It is essential that you tailor your communication to your audience – whether they are a Clinician, Patient, Pharmacist, Medical Rep or the general public – so that they better understand the issues and how they can be addressed. mXm has global experience of working alongside patients groups, and of creating and delivering multilingual educational programmes.
An educational game to help reduce the discrimination and stigma associated with epilepsy, was developed by mXm on behalf of UCB Pharma and the International Bureau for Epilepsy. It scooped 'Best International PR Campaign' and 'Campaign of the Year‘ at the prestigious Communiqué Awards.
"Thanks for getting in touch, the materials all arrived yesterday. They came out really well, so thank you for putting it all together!"
"Absolutely brilliant. So simple and yet so effective."
"The reputation of the communications industry would be massively enhanced if more campaigns adopted such a high level of creativity and excellence in execution."
Our portfolio of successful digital media projects speaks for itself. Simplicity, functionality and high-quality content.
Through combining the latest technology, best practices across different industries and medical accuracy, mXm will deliver your single site or global content management system.
Whether you require a simple meeting registration site, a microsite to allow access to materials and information for an entire meeting series, design and development of a website, or iPad tools for your medical representatives, we have the experience and expertise to help meet your medical and marketing digital needs.
"Thanks a million for this it looks great. I love it too – thanks Guys – always get quality from you."
"Thanks for taking the time to do this, having it re-approved for use by other teams is a testament to how useful people are finding it!"
"Just to let you know, I launched the tool today and it has thus far received excellent feedback, people are very impressed with the design and functionality. So thank you!"
How can your exhibition booth help maximise the overall impact of your congress activities?
mXm will work with you to plan the best approach within your budget, utilising our experience in innovative exhibition booth design and creation, to increase the impact of your presence at a congress, the level of contact with delegates, and the number of follow-up contacts after the congress has finished.
From exhibition booth design (including multi-touch technology) to 3D computer animations, iPad interactivity, and slide selectors, mXm will deliver results and measure Return On your Investment.
"Thanks again for all your help … all seem to be delighted with the exhibition! The booth & lounge all looked great so hopefully we can work together again soon!"
"The exhibition booth looked even better in person than on the slides. There have been a lot of positive comments and feedback regarding the design and functionality of the booth.
We have really enjoyed working with mXm again and have every confidence that next year will be a resounding success too!"
"The stand really exceeded our expectations - we truly stood out from our higher-spending competitors."
How much budget does your company spend, every year, on exhibitions, congresses and symposia around the world?
Do you know what return you are getting for that budget?
Have you even tried to measure it?
ROI Monitor™ is a pragmatic approach that has been developed by mXm Medical Communications, in collaboration with major pharmaceutical companies.
From our experience, mXm has developed ROI Monitor™ - a user-oriented approach to measuring Return-on-Investment on exhibition, congress and symposia activities that could change the way you invest your marketing budgets...wisely.
Combining critical pre-event objective setting, web-based surveys and econometric modelling, ROI Monitor™ has already been used by our clients to plan and analyse multi-million euro projects, with results that even your CEO will be impressed by!
Peter Dommett is Managing Director of mXm Medical Communications, having established the agency in 2000. Prior to moving to the service side of the industry, Peter had a successful career in sales and marketing at Bristol-Myers Squibb UK, Sanofi (Synthelabo) in the UK and Paris and Head of GI Marketing at Astra UK.
Miranda Harrison joined mXm as Client Services Director in 2013, following on from two previous agency roles as an Account Director. Prior to this, she worked in industry – firstly as a Regulatory Scientist at GlaxoSmithKline and then Regulatory Advisor at Wyeth UK. Miranda then took up the role of Senior Scientific Advisor and subsequently Medical Affairs Manager of Epilepsy at Eisai Europe, before moving agency side.
Harjinder Chahal has been the Editorial Director at mXm since 2006. After completing a PhD in Neuroscience at Manchester University, Harj took up the position of Senior Editor at Current Drugs and then IMS Health. He progressed to become the Science Editor at Pharma MarketLetter which was followed by a Senior Medical Writer agency role, before joining the team at mXm.
If you are looking for a high-quality, proactive approach to your medical communications, in the UK or globally, we’d be delighted to discuss how we could help.